Blasco-Arcas, Lorena; Hernandez-Ortega, Blanca Isabel; … - In: Journal of Service Theory and Practice 26 (2016) 5, pp. 559-589
Purpose The purpose of this paper is to explore the role of emotions in developing customer engagement and brand image during virtual service interactions. The authors explore the concept of engagement platforms (EPs) and how their extrinsic characteristics or cues (i.e. C2C interactions–and...