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Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja; Praničević, Daniela Garbin - In: Journal of hospitality marketing & management 27 (2018) 2, pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
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The value of Social Networks for media brands : empirical findings on Facebook fanpages for magazine brands
Wolter, Lisa-Charlotte - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 185-197
Persistent link: https://www.econbiz.de/10010408087
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Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya; Gupta, Keshav; Kunkel, Thilo - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
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The Depth of Brand Engagement Funnel : Dimensionalizing Interaction in Social Media Brand Communities
Rossolatos, George - 2020
Persistent link: https://www.econbiz.de/10012846984
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Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges; Arruda, Carolina; Tiago, … - In: Journal of business research : JBR 123 (2021), pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
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A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei; Yuan, Chunlin; Kim, Juran; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
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The influence of social media and brand equity on business-to-business marketing
Fagundes, Ligia; Gomes-e-Souza Munaier, Christian; … - In: REGE revista de gestão 30 (2023) 3, pp. 299-313
Persistent link: https://www.econbiz.de/10014431223
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Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid; Nawaz, Shahid; Guzman, Francisco - In: The journal of product & brand management 32 (2023) 8, pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
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How do observers react to companies' humorous responses to online public complaints?
Béal, Mathieu; Grégoire, Yany - In: Journal of service research 25 (2022) 2, pp. 242-259
Persistent link: https://www.econbiz.de/10013268018
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The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia; Titkanloo, Saeed Jafari - In: International journal of internet marketing and … 16 (2022) 3, pp. 271-296
Persistent link: https://www.econbiz.de/10013256309