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Network marketing organizations: Compensation plans, retail network growth, and profitability
Coughlan, Anne T.; Grayson, Kent - In: International journal of research in marketing : IJRM ; … 15 (1998) 5, pp. 401-426
Persistent link: https://www.econbiz.de/10006197297
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Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings
Grayson, Kent; Martinec, Radan - In: Journal of consumer research : JCR ; an … 31 (2004) 2, pp. 296-312
Persistent link: https://www.econbiz.de/10006645542
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Cognitive and affective trust in service relationships
Johnson, Devon; Grayson, Kent - In: Journal of business research : JBR 58 (2005) 4, pp. 500-507
Persistent link: https://www.econbiz.de/10006713938
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Indexicality and the Verification Function of Irreplaceable Possessions: A Semiotic Analysis
Grayson, Kent; Shulman, David - In: Journal of consumer research : JCR ; an … 27 (2000) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10006662439
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The Dark Side of Long-Term Relationships in Marketing Services
Grayson, Kent; Ambler, Tim - In: Journal of marketing research : JMR 36 (1999) 1, pp. 132-141
Persistent link: https://www.econbiz.de/10006667557
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Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus
Deighton, John; Grayson, Kent - In: Journal of consumer research : JCR ; an … 21 (1995) 4, pp. 660-676
Persistent link: https://www.econbiz.de/10006681655
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OPINION: CUSTOMER SATISFACTION FABLES
Iacobucci, Dawn; Grayson, Kent; Ostrom, Amy - In: Sloan management review 35 (1994) 4, pp. 93-96
Persistent link: https://www.econbiz.de/10006338027
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Is Firm Trust Essential in a Trusted Environment? How Trust in the Business Context Influences Customers
Grayson, Kent; Johnson, Devon; Chen, Der-Fa Robert - In: Journal of marketing research : JMR 45 (2008) 2, pp. 241
Persistent link: https://www.econbiz.de/10007987565
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The role of original process in creating product essence and authenticity
Galoni, Chelsea; Strejcek, Brendan; Grayson, Kent - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 4, pp. 680-686
Persistent link: https://www.econbiz.de/10013426640
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Et Tu, Brute? : unraveling the puzzle of deception and broken trust in close relations
Shulman, David; Grayson, Kent - In: Socio-economic review 21 (2023) 4, pp. 1967-1986
Persistent link: https://www.econbiz.de/10014427475