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User-producer interactions in emerging pharmaceutical and food innovations
Moors, Elisabeth Henrica Maria; Boon, W. P. C.; Nahuis, … - In: Perspectives on user innovaton, (pp. 161-188). 2010
Persistent link: https://www.econbiz.de/10008806474
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User-centric innovations in new product development : systematic identification of lead users harnessing interactive and collaborative online-tools
Bilgram, Volker; Brem, Alexander; Voigt, Kai-Ingo - In: Perspectives on user innovaton, (pp. 91-129). 2010
Persistent link: https://www.econbiz.de/10008806534
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Relying on experts : how to effectively gather information for innovation projects from market specialists
Herstatt, Cornelius; Lüthje, Christian; Lettl, Christopher - In: Managing innovation driven companies : approaches in …, (pp. 237-257). 2011
Persistent link: https://www.econbiz.de/10008807009
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Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann; Faullant, Rita; Matzler, Kurt - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
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A visitor-focussed assessment of new product launch : the case of Quilt Gardens Tour SM in Northern Indianas's Amish Country
Lee, Geunhee; Tussyadieh, Iis P.; Zach, Florian - In: Journal of travel and tourism marketing 27 (2010) 7, pp. 723-735
Persistent link: https://www.econbiz.de/10008808818
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CKM-embedded innovation marketing as success driver for product innovation : theoretical framework and empirical research
Sun, Hongqing - 2010
Persistent link: https://www.econbiz.de/10008825050
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The impact of market orientation on customer knowledge development and NPD success
Chang, Tsun-jin; Chen, Wen-chiang; Lin, Ling Zhong; … - In: International journal of innovation and technology … 7 (2010) 4, pp. 303-327
Persistent link: https://www.econbiz.de/10008826938
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Implication au plus tôt desfournisseurs dans les projets de développement de produits nouveaux : avantages, risques et impératifs
Zolghadri, Marc; Zouggar, Salah; Rasoulifar, Rahi; … - In: Journal of decision systems 19 (2010) 3, pp. 347-365
Persistent link: https://www.econbiz.de/10008841328
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Getting closer to the consumer - how Nivea co-creates new products
Bilgram, Volker; Bartl, Michael; Biel, Stefan - In: Marketing review St. Gallen : Marketingfachzeitschrift … 28 (2011) 1, pp. 34-40
Persistent link: https://www.econbiz.de/10008841598
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Design for Six Sigma : kundenorientierte Produkte und Prozesse fehlerfrei entwickeln
Gamweger, Jürgen; Jöbstl, Oliver; Strohrmann, Manfred; … - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003586458