Similar Search Results

Towards A Theory of Sustainable Communication in Risk Society: Relating Issues of Sustainability to Marketing Communications

McDonagh, Pierre - In: Journal of marketing management : MM 14 (1998) 6, pp. 591-622

Persistent link: https://www.econbiz.de/10006992166

Leap-frog marketing: The contribution of ecofeminist thought to the world of patriarchal marketing

McDonagh, Pierre; Prothero, Andrea - In: Marketing intelligence & planning 15 (1997) 6-7, pp. 361-368

Persistent link: https://www.econbiz.de/10006995727

Radical change through rigorous review? A commentary on the commodification of marketing knowledge

McDonagh, Pierre - In: Journal of marketing management : MM 11 (1995) 7, pp. 675-680

Persistent link: https://www.econbiz.de/10007006129

Employee job satisfaction: An empirical assessment of marketing managers as an occupationally homogeneous group

Morgan, Robert; McDonagh, Pierre; Ryan-Morgan, Tracey - In: Journal of managerial psychology 10 (1995) 2, pp. 10-17

Persistent link: https://www.econbiz.de/10007008645

Response to "Art versus Commerce as a Macromarketing Theme"

Bradshaw, Alan; Mcdonagh, Pierre; Marshall, David - In: Journal of macromarketing : examining the interactions … 26 (2006) 1, pp. 81-83

Persistent link: https://www.econbiz.de/10007222463

Hidden Mountain: The Social Avoidance of Waste

de Coverly, Edd; Mcdonagh, Pierre; O'Malley, Lisa; … - In: Journal of macromarketing : examining the interactions … 28 (2008) 3, pp. 289-303

Persistent link: https://www.econbiz.de/10008084621

The Institutional Foundations of Materialism in Western Societies: A Conceptualization and Empirical Test

Kilbourne, William E.; Dorsch, Michael J.; Mcdonagh, Pierre - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 259-278

Persistent link: https://www.econbiz.de/10008300821

The dark side of marketing communications : critical marketing perspectives

Hill, Tim; McDonagh, Pierre - 2020

Persistent link: https://www.econbiz.de/10013182573

On society, market logic and marketing

McDonagh, Pierre; Shultz II, Clifford J. - In: European Journal of Marketing 36 (2002) 5/6

Persistent link: https://www.econbiz.de/10014723430

Communicative campaigns to effect anti‐slavery and fair trade

McDonagh, Pierre - In: European Journal of Marketing 36 (2002) 5/6, pp. 642-666

This inquiry examines the challenge for marketers to foster both anti‐slavery and fair trade. Analyzes communicative work to enhance both. Describes underlying issues and public misunderstanding; draws on specific themes by illustrating the Anti‐Slavery International campaigns to end child...

Persistent link: https://www.econbiz.de/10014722023