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Shultz, Clifford J. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 293-301

Persistent link: https://www.econbiz.de/10003673033

Risk, trade, recovery, and the consideration of real options : the imperative coordination of policy , marketing, and finance in the wake of catastrophe

Manfredo, Mark R.; Shultz, Clifford J. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 1, pp. 33-48

Persistent link: https://www.econbiz.de/10003479429

Community, economy and COVID-19 : lessons from multi-country analyses of a global pandemic

Shultz, Clifford J. (ed.); Rahtz, Don (ed.); … - 2022

This volume explores the impact of the COVID-19 pandemic on the health, safety, and socioeconomic well-being of community residents of selected countries around the world. It is built on an overarching framework of studying community well-being, applied here to the analyses of one of the most...

Persistent link: https://www.econbiz.de/10014371942

Metric and interpretive explorations of macromarketing

Shultz, Clifford J.; Holbrook, Morris B.; Lehmann, Donald R. - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 217-219

Persistent link: https://www.econbiz.de/10003893379

Toward a doctrine of socially responsible marketing (SRM) : a macro and normative-ethical perspective

Laczniak, Gene R.; Shultz, Clifford J. - In: Journal of macromarketing 41 (2021) 2, pp. 201-231

Persistent link: https://www.econbiz.de/10012521287

Across time, across space, and intersecting in complex ways : a framework for assessing impacts of environmental disruptions on nature-dependent prosumers

Steinfield, Laurel; Venugopal, Srinivas; Appau, Samuelson; … - In: Journal of public policy & marketing 40 (2021) 2, pp. 262-284

Persistent link: https://www.econbiz.de/10012534364

JPP&M's global perspective and impact : an agenda for research on marketing and public policy

Shultz, Clifford J.; Hoek, Janet; Lee, Leonard; Leong, … - In: Journal of public policy & marketing 41 (2022) 1, pp. 34-50

Persistent link: https://www.econbiz.de/10012703049

There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management

Shultz, Clifford J. - In: Australasian marketing journal 24 (2016) 3, pp. 257-259

Persistent link: https://www.econbiz.de/10011596826

Macromarketing, the indispensable discipline : introduction the the special issue

Shultz, Clifford J.; Wilkie, William L. - In: Journal of macromarketing 41 (2021) 1, pp. 5-9

Persistent link: https://www.econbiz.de/10012485414

Special issue: ruby anniversary

Shultz, Clifford J. (ed.); Wilkie, William L. (ed.) - 2021

Persistent link: https://www.econbiz.de/10012485477