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Positioning strategies of foreign and indigenous firms in an African cultural milieu
Blankson, Charles; Iyer, Pramod; Owusu-Frimpong, Nana; … - In: Journal of business research : JBR 119 (2020), pp. 627-638
Persistent link: https://www.econbiz.de/10012417070
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Market orientation and corporate social responsibility : towards an integrated conceptual framework
Mahmoud, Mahmoud Abdulai; Blankson, Charles; Hinson, Robert - In: International journal of corporate social … 2 (2017) 9, pp. 1-15
The aim of this study is to develop a comprehensive framework and propositions showing the integration of market orientation (MO) as an economic-oriented strategy and corporate social responsibility (CSR), as a socially-oriented strategy for business performance (BP). A review of literature on...
Persistent link: https://www.econbiz.de/10011857711
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The relationship between CSR and CBBE in sub-Saharan Africa : the moderating role of customer perceived value
Kodua, Prince; Blankson, Charles; Panda, Swati; Nguyen, Thuy - In: Journal of African business 23 (2022) 4, pp. 1088-1108
Persistent link: https://www.econbiz.de/10013417108
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Banking the poor : the role of mobiles
Hinson, Robert - In: Journal of financial services marketing : JFSM 15 (2010/11) 4, pp. 320-333
Persistent link: https://www.econbiz.de/10008937030
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West African Immigrants Perceptions of Advertising in General and Impact on Buying Decisions
Blankson, Charles; Spears, Nancy; Hinson, Robert E. - In: Journal of international consumer marketing 24 (2012) 3, pp. 168-186
Persistent link: https://www.econbiz.de/10009974082
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The internet and export : some cross-country evidence from selected African countries
Hinson, Robert; Adjasi, Charles Komla Delali - In: Journal of internet commerce 8 (2009) 3/4, pp. 309-324
Persistent link: https://www.econbiz.de/10003941411
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Children's attitudinal reactions to TV advertisements : the African experience
Gbadamosi, Ayantunji; Hinson, Robert; Tukamushaba, Eddy … - In: International journal of market research : JMRS ; the … 54 (2012) 4, pp. 543-566
Persistent link: https://www.econbiz.de/10009576969
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Market orientation in a developing economy public institution : revisitiong the Kohli and Jaworski's framework
Mahmoud, Mohammed A.; Hinson, Robert - In: International journal of public sector management : IJPSM 25 (2012) 2, pp. 88-102
Persistent link: https://www.econbiz.de/10009547222
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Examining the marketing-corporate social responsibility nexus
Hinson, Robert; Kodua, Prince - In: International journal of law and management : IJLMA 54 (2012) 5, pp. 332-344
Persistent link: https://www.econbiz.de/10009664503
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A dialogic communications interrogation of the online brand dispositions of banks operating in Ghana
Hinson, Robert; Madichie, Nnamdi O.; Ibrahim, Masud - In: The international journal of bank marketing : IJBM 30 (2012) 7, pp. 508-526
Persistent link: https://www.econbiz.de/10009668469