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Return on Quality Improvements in Search Engine Marketing
Abou Nabout, Nadia; Skiera, Bernd - 2012
number of clicks, 53% to higher costs for search engine marketing, and 37% to lower profits. Quality improvements lead to … search engine marketing costs and profits. Finally, the results indicate that advertisers benefit if they lower their bids …
Persistent link: https://www.econbiz.de/10014168441
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Search engine advertising (SEA) or organic links : do customers see the difference?
Kobylanski, Andrzej - In: Journal of business & economics research 10 (2012) 3, pp. 179-190
Persistent link: https://www.econbiz.de/10009522311
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Integration and search engine bias
Cornière, Alexandre de; Taylor, Greg - 2013
Persistent link: https://www.econbiz.de/10009732787
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Integration and search engine bias
Cornière, Alexandre de; Taylor, Greg - In: The Rand journal of economics 45 (2014) 3, pp. 576-597
Persistent link: https://www.econbiz.de/10010423876
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Data, targeted advertising and quality of journalism : the case of accelerated mobile page (AMP)
Jeon, Doh-Shin; Yan, Jun - 2020
Persistent link: https://www.econbiz.de/10012419686
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Search advertising and information discovery : are consumers averse to sponsored messages?
Sahni, Navdeep S.; Zhang, Charles - 2020
We analyze a large-scale randomized field experiment in which a search engine varied the prominence of search ads for 3.3 million US users: one group of users saw the status quo, while the other saw a lower level of advertising (with prominence of search ads decreased). Revealed preference data...
Persistent link: https://www.econbiz.de/10012244407
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The dynamics of online purchase visits : inertia or switching?
Zhang, Zelin; Wang, Xia; Popkowski Leszczyc, Peter T. L.; … - In: Frontiers of business research in China : selected … 10 (2016) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10011581846
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Search engines : ethical implications
Chiru, Claudiu - In: Economics, management and financial markets 11 (2016) 1, pp. 162-167
Persistent link: https://www.econbiz.de/10011809619
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The role of the internet as a tool to search for tourist information
Dominguez Vila, Trinidad; Araújo Vila, Noelia; Alén … - In: Journal of global information management : an official … 26 (2018) 1, pp. 58-84
Persistent link: https://www.econbiz.de/10011809669
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Predictive auto-completion for query in search engine
Singh, Vinay; Purohit, Dheeraj Kumar; Kumar, Vimal; … - In: International journal of business information systems : … 28 (2018) 3, pp. 299-314
Persistent link: https://www.econbiz.de/10011895153