Return on quality improvements in search engine marketing
Year of publication: |
2012
|
---|---|
Authors: | Abou Nabout, Nadia ; Skiera, Bernd |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 26.2012, 3, p. 141-154
|
Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Kosten | Costs | Gewinn | Profit |
-
Return on Quality Improvements in Search Engine Marketing
Abou Nabout, Nadia, (2012)
-
Search engine advertising (SEA) or organic links : do customers see the difference?
Kobylanski, Andrzej, (2012)
-
Integration and search engine bias
Cornière, Alexandre de, (2013)
- More ...
-
An analysis of the profitability of fee-based compensation plans for search engine marketing
Abou Nabout, Nadia, (2012)
-
Empirical generalizations in search engine advertising
Abou Nabout, Nadia, (2014)
-
An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing
Abou Nabout, Nadia, (2014)
- More ...