Return on Quality Improvements in Search Engine Marketing
Year of publication: |
2012
|
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Authors: | Abou Nabout, Nadia ; Skiera, Bernd |
Publisher: |
[S.l.] : SSRN |
Subject: | Gewinn | Profit | Kosten | Costs | Online-Marketing | Internet marketing | Suchmaschine | Search engine |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Interactive Marketing, Vol. 26, No. 3, pp. 141-154 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 25, 2012 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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