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Consumer behaviour
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Makgosa, Rina
16
Molefhi, Boikanyo A.
2
Iyanda, Olukunle
1
Kang, Jikyeong
1
Mandizwidza-Moyo, Edinah
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Matenge, Tendy M.
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Mburu, Paul T.
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Monkge, Tshegofatso A.
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Business and Economic Research : BER
2
International journal of business and emerging markets : IJBEM
2
Young consumers : insight and ideas for responsible marketers
2
African journal of business and economic research : AJBER
1
Botswana journal of business : an annual publication of the Faculty of Business, University of Botswana
1
International journal of consumer studies
1
Inventi impact: retailing & consumer services
1
Management Research Review
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Management research review
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Marketing Intelligence & Planning
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ECONIS (ZBW)
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A test measure equivalence of conflict resolution strategies in joint purchase decisions
Makgosa, Rina
- In:
Botswana journal of business : an annual publication of …
2
(
2006
)
1
,
pp. 19-45
Persistent link: https://www.econbiz.de/10008857396
Saved in:
2
The influence of vicarious role models on purchase intentions of Botswana teenagers
Makgosa, Rina
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
4
,
pp. 307-319
Persistent link: https://www.econbiz.de/10008809033
Saved in:
3
Sex role orientation and conflict resolution in the joint purchase decisions of spouses : does ethnicity matter?
Makgosa, Rina
- In:
Management research review
33
(
2010
)
8
,
pp. 784-797
Persistent link: https://www.econbiz.de/10008658612
Saved in:
4
Conflict resolution strategies in joint purchase decisions for major household consumer durables : a cross-cultural investigation
Makgosa, Rina
;
Kang, Jikyeong
- In:
International journal of consumer studies
33
(
2009
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10003850092
Saved in:
5
Modern retailing and its implications for developing countries : insights from retail managers
Phambuka-Nsimbi, Catherine
;
Makgosa, Rina
;
Themba, Godfrey
- In:
Inventi impact: retailing & consumer services
(
2015
)
3
,
pp. 157-180
Persistent link: https://www.econbiz.de/10011477537
Saved in:
6
Rebranding an institution of higher education in Botswana
Makgosa, Rina
;
Molefhi, Boikanyo A.
- In:
Business and Economic Research : BER
2
(
2012
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009780174
Saved in:
7
Retail market segmentation : the use of consumer decision-making styles, overall satisfaction and demographics
Makgosa, Rina
;
Sangodoyin, Oluranti
- In:
The international review of retail, distribution and …
28
(
2018
)
1
,
pp. 64-91
Persistent link: https://www.econbiz.de/10011853984
Saved in:
8
The role of demographic and attitudinal influences on the financial saving behaviour of employed adults in Botswana
Matenge, Tendy M.
;
Makgosa, Rina
;
Mburu, Paul T.
- In:
International journal of business and emerging markets …
11
(
2019
)
3
,
pp. 225-253
Persistent link: https://www.econbiz.de/10012153225
Saved in:
9
Brand identity and business performance among small and medium enterprises (SMEs) in Zimbabwe : length of business operation and age as moderators
Mandizwidza-Moyo, Edinah
;
Makgosa, Rina
; …
- In:
African journal of business and economic research : AJBER
18
(
2023
)
4
,
pp. 273-297
Persistent link: https://www.econbiz.de/10014574364
Saved in:
10
The influence of vicarious role models on purchase intentions of Botswana teenagers
Makgosa, Rina
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
4
,
pp. 307-320
Persistent link: https://www.econbiz.de/10008724033
Saved in:
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