The influence of vicarious role models on purchase intentions of Botswana teenagers
Year of publication: |
2010
|
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Authors: | Makgosa, Rina |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 11.2010, 4, p. 307-319
|
Subject: | Jugendliche | Youth | Soziale Rolle | Social role | Celebrity-Werbung | Celebrity endorsement | Konsumentenverhalten | Consumer behaviour | Botsuana | Botswana |
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