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Corporate brand building in different stages of small business growth
Juntunen, Mari; Saraniemi, Saila; Halttu, Milla; … - In: The journal of brand management : an international journal 18 (2010/11) 2, pp. 115-133
Persistent link: https://www.econbiz.de/10008758990
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Outsourcing strategies of the security sector through acquisition procedures
Juntunen, Jouni; Juntunen, Mari; Autere, Vesa - In: International journal of physical distribution & … 42 (2012) 10, pp. 931-946
Persistent link: https://www.econbiz.de/10009671783
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Loyalty, power and relationships : a latent class approach
Juntunen, Jouni; Juntunen, Mari; Paananen, Mikko; Kess, … - In: International journal of management & enterprise … 13 (2014) 3/4, pp. 219-230
Persistent link: https://www.econbiz.de/10011387618
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Investigating brand equity of third-party service providers
Grant, David B.; Juntunen, Jouni; Juga, Jari; Juntunen, Mari - In: The journal of services marketing 28 (2014) 3, pp. 214-222
Persistent link: https://www.econbiz.de/10010391432
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Latent classes of accounting outsourcing firms
Juntunen, Jouni; Lepistö, Sinikka; Juntunen, Mari - In: Journal of global operations and strategic sourcing 15 (2022) 1, pp. 115-141
Persistent link: https://www.econbiz.de/10012879073
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Protecting Finnish defence security : a logistics challenge
Juntunen, Jouni; Juntunen, Mari; Autere, Vesa - In: International journal of shipping and transport … 3 (2011) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10009317683
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Consumers' value co-creation in sharing economy : the role of social support, consumers' ethical perceptions and relationship quality
Nadeem, Waqar; Juntunen, Mari; Shirazi, Farid; Hajli, Nick - In: Technological forecasting & social change : an … 151 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012229295
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B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics
Juntunen, Mari; Ismagiliova, Elvira; Oikarinen, Eeva-Liisa - In: Industrial marketing management : the international … 89 (2020), pp. 630-641
Persistent link: https://www.econbiz.de/10012291402
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Consumer segments in social commerce : a latent class approach
Nadeem, Waqar; Juntunen, Mari; Juntunen, Jouni - In: Journal of consumer behaviour : an international … 16 (2017) 3, pp. 279-292
Persistent link: https://www.econbiz.de/10011695062
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Firms' capability portfolios throughout international expansion : a latent class approach
Haapanen, Lauri; Juntunen, Mari; Juntunen, Jouni - In: Journal of business research : JBR 69 (2016) 12, pp. 5578-5586
Persistent link: https://www.econbiz.de/10011597384