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Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective
Im, Holly Hyunjung; Kim, Samuel Seongseop; Elliot, Statia; … - In: Journal of travel and tourism marketing 29 (2012) 4, pp. 385-404
Persistent link: https://www.econbiz.de/10009977498
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Muslim travelers in Asia : the destination preferences and brand perceptions of Malaysian tourists
Kim, Seongseop; Im, Holly Hyunjung; King, Brian - In: Journal of vacation marketing : an international journal 21 (2015) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10010511186
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An integrative model of place image : exploring relationships between destination, product, and country images
Elliot, Statia; Papadopoulos, Nicolas G.; Kim, Samuel … - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 5, pp. 520-534
Persistent link: https://www.econbiz.de/10009300454
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An Integrative Model of Place Image: Exploring Relationships between Destination, Product, and Country Images
Elliot, Statia; Papadopoulos, Nicolas; Kim, Samuel Seongseop - In: Journal of travel research : a quarterly publication of … 50 (2011) 5, pp. 520-535
Persistent link: https://www.econbiz.de/10009257332
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An exploratory study of movie-induced tourism : a case of the movie The sound of Music and its locations in Salzburg, Austria
Im, Holly Hyunjung; Chon, Kaye - In: Journal of travel and tourism marketing 24 (2008) 2/3, pp. 229-238
Persistent link: https://www.econbiz.de/10003778005
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A model of destination branding : integrating the concepts of the branding and destination image
Qu, Hailin; Kim, Lisa Hyunjung; Im, Holly Hyunjung - In: Tourism management : research, policies, practice 32 (2011) 3, pp. 465-476
Persistent link: https://www.econbiz.de/10008907135
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Drivers of customer-brand relationship quality : a case of mainland chinese hotel loyalty program members
Lo, Ada Sau-Yee; Im, Holly Hyunjung - In: Journal of travel and tourism marketing 31 (2014) 7/8, pp. 763-782
Persistent link: https://www.econbiz.de/10010469262
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Building brand relationship quality among hotel loyalty program members
Lo, Ada S.; Im, Holly Hyunjung; Chen, Yong; Qu, Hailin - In: International journal of contemporary hospitality management 29 (2017) 1, pp. 458-488
Persistent link: https://www.econbiz.de/10011611273
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A model of destination branding: Integrating the concepts of the branding and destination image
Qu, Hailin; Kim, Lisa Hyunjung; Im, Holly Hyunjung - In: Tourism management : research, policies, practice 32 (2011) 3, pp. 465-477
Persistent link: https://www.econbiz.de/10008782003
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Building brand relationship quality among hotel loyalty program members
Lo, Ada S.; Im, Holly Hyunjung; Chen, Yong; Qu, Hailin - In: International Journal of Contemporary Hospitality Management 29 (2017) 1, pp. 458-488
Purpose This study aims to investigate the impact of the loyalty program members’ satisfaction toward the hotel loyalty program benefits and the customer management relationship initiatives of individual hotels on the brand relationship quality (BRQ), i.e. their relationship quality with the...
Persistent link: https://www.econbiz.de/10014764410