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Fam, Kim Shyan - In: Advertising and communication : proceedings 4th …, (pp. 161-167). 2005

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Fam, Kim Shyan - In: Journal of advertising research 48 (2008) 3, pp. 418-432

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Gray, Vaughan; Fam, Kim Shyan; Che, Yu; Singh, Gurmeet - In: Journal of promotion management : JPM 21 (2015) 6, pp. 817-834

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Seo, Yuri (ed.); Cruz, Angela Gracia B. (ed.); … - 2015

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Seo, Yuri; Cruz, Angela Gracia B.; Fam, Kim Shyan - In: The journal of consumer marketing 32 (2015) 7, pp. 501-504

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Seo, Yuri; Fam, Kim Shyan - In: Qualitative market research : an international journal 18 (2015) 4, pp. 386-390

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Seo, Yuri; Buchanan-Oliver, Margo; Fam, Kim Shyan - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 353-356

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