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Firms' sustainability marketing commitment : the roles of chief marketing officers' future focus and prosocial motivation
Thu, Nguyen N. Q.; Kadirov, Djavlonbek; Fam, Kim Shyan; … - In: Journal of macromarketing 43 (2023) 3, pp. 306-321
Persistent link: https://www.econbiz.de/10014368392
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Modelling e-commerce customer reactions : exploring online shopping carnivals in China
Liu, Yang; Li, Qi; Edu, Tudor; Negricea, Costel-Iliuţă; … - In: Economic research 35 (2022) 1,3, pp. 3060-3082
Persistent link: https://www.econbiz.de/10014383574
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International business research : a retrospective
Hyman, Michael R.; Yang, Zhilin; Fam, Kim Shyan; … - In: The open business journal 1 (2008) 1, pp. 67-95
Persistent link: https://www.econbiz.de/10009582355
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Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron; Krisjanous, Jayne; Fam, Kim Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
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Shop-hop till you drop! : the effect of the image gap on spillover patronage within retail agglomerations
Wei, Sheng; Huo, Hong; Xu, Ming; Kadirov, Djavlonbek; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012665911
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Can positioning strategies help influence willingness to pay for office space? : evidence on the moderating effect of office space grade and industry sector for occupiers of leased...
Cheah, Jun-Hwa; Hiram Ting; Thaichon, Park; Fam, Kim Shyan - In: Journal of strategic marketing 29 (2021) 4, pp. 337-358
Persistent link: https://www.econbiz.de/10012515862
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Challenges for companies and consumers on international market
Smyczek, Sławomir (ed.); Matysiewicz, Justyna (ed.);  … - MAG Scholar Global Business, Marketing & Tourism … - 2018
Persistent link: https://www.econbiz.de/10012053314
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Mobile social commerce content, consumer emotions and behaviour
Liu, Yang; Li, Qi; Edu, Tudor; Fam, Kim Shyan; Zaharia, … - In: International journal of consumer studies 47 (2023) 4, pp. 1315-1334
Persistent link: https://www.econbiz.de/10014325965
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Special issue: digitalization and its impact on contemporary marketing strategies and practices
Cham Tat Huei (ed.); Cheah, Jun-Hwa (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10013258373
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Chopsticks approach to successful cultural tourism marketing : editorial
Fam, Kim Shyan; Richard, James E.; Hiram Ting - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 3-5
Persistent link: https://www.econbiz.de/10014229948