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Impacts of store type importance and country of origin : exploring the case of dietary supplements in the Chinese market

Jeong, So Won; Stoel, Leslie; Chung, Jae-eun - In: International journal of retail & distribution management 40 (2012) 6, pp. 471-487

Persistent link: https://www.econbiz.de/10009572907

Culture matters : the role of long-term orientation and market orientation in buyer-supplier relationships in a Confucian culture

Hwang, Jiyoung; Chung, Jae-eun; Jin, Byungho - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 721-744

Persistent link: https://www.econbiz.de/10010229025

Beaucre Merchandising Co. Ltd : a successfully internationalizing Korean apparel company

Jin, Byoungho; Chung, Jae-eun - In: Fashion brand internationalization : opportunities and …, (pp. 115-137). 2016

Persistent link: https://www.econbiz.de/10011500862

Does small retailer market orientation matter for long-term oriented relationships with suppliers?

Chung, Jae-eun - In: Journal of small business management : JSBM ; a joint … 52 (2014) 4, pp. 790-807

Persistent link: https://www.econbiz.de/10011296453

Multiple reference effects on restaurant evaluations : a cross-cultural study

Kim, Soyeon; Chung, Jae-eun; Suh, Yong Gu - In: International journal of contemporary hospitality management 28 (2016) 7, pp. 1441-1466

Persistent link: https://www.econbiz.de/10011596227

A comparative study on the effect of service quality of firms undertaking O2O commerce on customer satisfaction and repurchase intention in Korea, China and Japan

Moon, Hee-Cheol; Chung, Jae-eun - In: Journal of international trade & commerce 14 (2018) 5, pp. 115-134

Persistent link: https://www.econbiz.de/10011949496

Network evolution and cultivation patterns during the internationalization process : case analyses from Korean SMEs

Jeong, So Won; Jin, Byoungho; Chung, Jae-eun; Yang, Heesoon - In: Asian business & management 16 (2017) 4/5, pp. 323-351

Persistent link: https://www.econbiz.de/10011815955

What drives consumers to certain retailers for organic food purchase : the role of fit for consumers' retail store preference

Hwang, Jiyoung; Chung, Jae-eun - In: Journal of retailing and consumer services 47 (2019), pp. 293-306

Persistent link: https://www.econbiz.de/10011995631

Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets : how do social capital and marketing innovation matter?

Jeong, So Won; Chung, Jae-eun - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 74-89

Persistent link: https://www.econbiz.de/10013553036

Entry market choices and post-entry growth patterns among born globals in consumer goods sectors

Jin, Byoungho; Chung, Jae-Eun; Yang, Heesoon; Jeong, So Won - In: International Marketing Review 35 (2018) 6, pp. 958-980

Purpose: Contrary to the mainstream born global (BG) perspective, some previous studies report the incremental expansion of BGs. In addition, the reasons behind BGs initiating specific steps, if any, and BGs’ entry market choices are still unknown or rather contrasting. This study views that...

Persistent link: https://www.econbiz.de/10012072565