"This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers"--

"This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers"--Provided by publisher.

Purpose – This paper aims to discover consumer segments with different behavioral profiles in the mobile phone market. For this purpose, it seeks to analyze the decision‐making criteria of 302 mobile phone consumers in Turkey and cluster the sample meaningfully into four behaviorally...