Integrating mobile marketing into the marketing communication : exemplification of mobile marketing campaigns
Year of publication: |
2012
|
---|---|
Authors: | Nasır, Süphan |
Published in: |
E-marketing ; Vol. 3. - Hershey, PA : Business Science Reference. - 2012, p. 1221-1239
|
Subject: | Mobilkommunikation | Mobile communications | Marketingmanagement | Marketing management |
-
Marketing strategies in the wireless telecommunications market : a customers' perception
Chatzoglou, Prodromos D., (2014)
-
Applying fuzzy clustering to examine marketing strategy of tourism brand in mobile internet era
Jin, Yuping, (2019)
-
The expansion of the brand through the establishment of the mobile kitchen system
Vukasović, Tina, (2018)
- More ...
-
Customer relationship management strategies in the digital era
Nasır, Süphan, (2015)
-
Discovering behavioral segments in the mobile phone market
Kımıloğlu, Hande, (2010)
-
Nasır, Süphan, (2010)
- More ...