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Special issue: Cross-media effects
Neijens, Peter C. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009577767
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Advertising and price effectiveness over the business cycle
Gijsenberg, Maarten J.; Heerde, Harald J. van; Dekimpe, … - 2009
Persistent link: https://www.econbiz.de/10009485877
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Advertising and Price Effectiveness over the Business Cycle
Gijsenberg, Maarten J. - 2012
In this study, the authors conduct a systematic investigation on the evolution in the effectiveness of two important marketing mix instruments, advertising and price, over the business cycle. Analyses are based on 163 branded products in 37 mature CPG categories in the UK, and this for a period...
Persistent link: https://www.econbiz.de/10013116504
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An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift; Heeralal, Shalen - 2022
Persistent link: https://www.econbiz.de/10012887823
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Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 2, pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
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Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing; Xu, Linli; Wilbur, Kenneth C. - In: Journal of marketing 83 (2019) 4, pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
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Advertising and Price Effectiveness Over the Business Cycle
Gijsenberg, Maarten J.; van Heerde, Harald J.; Dekimpe, … - 2012
In this study, the authors conduct a systematic investigation on the evolution in the effectiveness of two important marketing mix instruments, advertising and price, over the business cycle. Analyses are based on 163 branded products in 37 mature CPG categories in the UK, and this for a period...
Persistent link: https://www.econbiz.de/10014206565
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Travel blogs and the implications for destination making
Pan, Bing; MacLaurin, Tanya; Crotts, John C. - In: Journal of travel research : a quarterly publication of … 46 (2007) 1, pp. 35-45
Persistent link: https://www.econbiz.de/10003566668
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Product variety, informative advertising, and price competition
Amaldoss, Wilfred; He, Chuan - In: Journal of marketing research : JMR 47 (2010) 1, pp. 146-156
Persistent link: https://www.econbiz.de/10003947452
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Competitive effects of informative advertising in distribution channels
Zhang, Jianqiang; Zhong, Weijun; Mei, Shue - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 561-584
Persistent link: https://www.econbiz.de/10009579991