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Understanding primary stakeholders' multiple roles in hallmark event tourism management
Todd, Louise; Leask, Anna; Ensor, John - In: Tourism management : research, policies, practice 59 (2017), pp. 494-509
Persistent link: https://www.econbiz.de/10011643242
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An empirical model of attendance factors at major sporting events
Hall, John; O'Mahony, Barry; Vieceli, Julian - In: International journal of hospitality management 29 (2010) 2, pp. 328-334
Persistent link: https://www.econbiz.de/10003971464
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The role of consumer self-concept in marketing festivals
Gration, David; Raciti, Maria; Arcodia, Charles - In: Journal of travel and tourism marketing 28 (2011) 5/6, pp. 644-655
Persistent link: https://www.econbiz.de/10009374099
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The use of social media in the wine event industry : a case study of the High Country Harvest in Australia
Strickland, Paul; Williams, Kim M.; Laing, Jennifer; … - In: Successful social media and ecommerce strategies in the …, (pp. 74-92). 2016
Persistent link: https://www.econbiz.de/10011558847
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The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha; Ko, Jane; Lee, Jieun; Ko, Eunju - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
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Special issue: Marketing sport event tourism
2014
Persistent link: https://www.econbiz.de/10010417513
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Cultivating group-oriented travel behaviour to major events : assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destina...
Carlson, Jamie; Rosenberger, Philip J.; Rahman, Mohammad M. - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1065-1089
Persistent link: https://www.econbiz.de/10011405195
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Developing esport tourism through fandom experience at in-person events
Thompson, Jamie; Taheri, Babak; Scheuring, Florian - In: Tourism management : research, policies, practice 91 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013271660
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The contributions of special events to sport-for-development programs
Schulenkorf, Nico - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 629-642
Persistent link: https://www.econbiz.de/10011645887
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To explore or race? : examining endurance athletes' destination event choices
Aicher, Thomas J.; Newland, Brianna L. - In: Journal of vacation marketing : an international journal 24 (2018) 4, pp. 340-354
Persistent link: https://www.econbiz.de/10011951647