Online social networks such as Twitter and Facebook have become increasingly popular. An interesting question is whether, once people become friends in these online social networks, they really influence each other. Although a stream of research has studied the social interaction effect, many of...

This article models interactions between basketball teams in order to estimate individual players’ offensive production. A theoretical model predicts that, in equilibrium, better offensive players will shoot more often and that all offensive players will average the same number of points per...

A common dilemma a consumer faces during product return pertains to the decision of exchanging the product or obtaining a refund. This issue becomes even more salient for durable goods, when the initial purchase involves complementary products from different categories. This research examines...

We develop a structural dynamic demand model that examines how brand preferences evolve when consumers are uncertain about product quality and their needs change periodically. We allow for strategic sampling behavior of consumers under quality uncertainty and allow for strategic sampling to...

This paper empirically investigates how marketers can retarget consumers who have searched online but did not purchase, based on their search behaviors. To infer the relationship between search activities and preferences, we estimate a structural search model that characterizes the consumer...