Online content and products are presented as product networks, where nodes are product pages linked by hyperlinks. These links are typically algorithmically-induced recommendations based on aggregated data. Recently, websites have begun to offer social networks and user-generated links alongside...

"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...

"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...

This article is investigating the Romanian consumer behavior in the context of the evolution of the online shopping. Given that online stores are a profitable business model in the area of electronic commerce and because the relationship between consumer digital Romania and its decision to...

Entrepreneurship has gained widespread attention in the 21st century. This study aims to examine the direct effect of self-perceived creativity on e-entrepreneurship intention and the moderating effect of social media use on the relationship between self-perceived creativity and...

Within the next few years, business-to-consumer electronic commerce will amount to tens of billions of dollars a year. Inevitably, a significant portion of that turnover will consist of transactions in which dishonest sellers attempt to defraud consumers by the use of deceptive marketing...