Narrow search
Showing 1 - 10 of 62,196
Cover Image
Does humour travel? : advertising practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.; Crawford, Heather J.; Lu, Lu; Ngo, … - In: International journal of advertising : the review of … 38 (2019) 7, pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
Cover Image
Pattern of similarities/differences in time orientation and advertising attitudes : a cross-cultural comparison of Georgian and Macau consumers
Kaynak, Erdener; Kara, Ali; Chow, Clement S. F.; Apil, … - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 631-654
Persistent link: https://www.econbiz.de/10010127933
Cover Image
The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun - In: Journal of global marketing 26 (2013) 3, pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
Cover Image
Impact of Advertisement Appeals within Individualistic and Collective Cultures Based on Values of Consumer
Panda, Rajshree - 2013
difference prevailing. Organizations have to carefully examine these factors to successfully design advertising appeals for a …
Persistent link: https://www.econbiz.de/10014166259
Cover Image
Inducing value-congruent behavior through advertising and the moderating role of attitudes toward advertising
Defever, Christine; Pandelaere, Mario; Roe, Keith - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 25-37
Persistent link: https://www.econbiz.de/10009241302
Cover Image
Measuring the effct of culture in experimental persuasive effects research
Hornikx, Jos - In: Kooperation und Effizienz in der …, (pp. 195-204). 2006
Persistent link: https://www.econbiz.de/10003323060
Cover Image
The persuasiveness of cultural value appeals in international advertising
Sanderse, Wouter; Hendriks, Berna; Brandt, Corine van den - In: Kooperation und Effizienz in der …, (pp. 233-244). 2006
Persistent link: https://www.econbiz.de/10003323063
Cover Image
Measuring the effct of culture in experimental persuasive effects research
Hornikx, Jos - In: Kooperation und Effizienz in der …, (pp. 195-204). 2008
Persistent link: https://www.econbiz.de/10003700681
Cover Image
The persuasiveness of cultural value appeals in international advertising
Sanderse, Wouter; Hendriks, Berna; Brandt, Corine van den - In: Kooperation und Effizienz in der …, (pp. 233-244). 2008
Persistent link: https://www.econbiz.de/10003700691