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The effect of organizational structure on corporate identity management

Stuart, Helen - In: Revealing the corporation : perspectives on identity, …, (pp. 106-123). 2003

Persistent link: https://www.econbiz.de/10001761934

Corporate branding and rebranding : an institutional logics perspective

Stuart, Helen - In: Journal of Product & Brand Management 27 (2018) 1, pp. 96-100

Purpose: The purpose of this paper is to demonstrate how the institutional logics framework adds a fresh perspective on corporate branding, particularly in times of organisational change and subsequent corporate rebranding. Design/methodology/approach: The paper examines previous comprehensive...

Persistent link: https://www.econbiz.de/10012076680

Aligning identity and strategy : corporate branding at British Airways in the late 20th century

Balmer, John M. T.; Stuart, Helen; Greyser, Stephen A. - In: California management review 51 (2008/09) 3, pp. 6-23

Persistent link: https://www.econbiz.de/10003907463

Cause-related marketing

Dann, Susan; Hollis, Charles; Stuart, Helen - 2013

Persistent link: https://www.econbiz.de/10009729891

Managing a corporate brand in a challenging stakeholder environment : charity branding

Stuart, Helen - In: International studies of management and organization 46 (2016) 4, pp. 228-234

Persistent link: https://www.econbiz.de/10011497608

British Airways and Balmer's AC3ID test of corporate brand management

Balmer, John M. T. (contributor); Stuart, Helen (contributor) - 2004

Persistent link: https://www.econbiz.de/10002590104

Corporate branding : an employee perspective

Stuart, Helen; Rodríguez-Cánovas, Belén - In: Contemporary perspectives on corporate marketing : …, (pp. 86-115). 2013

Persistent link: https://www.econbiz.de/10009781998

Brand champion behaviour : its role in corporate branding

Yakimova, Raisa; Mavondo, Felix; Freeman, Susan; … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 575-591

Persistent link: https://www.econbiz.de/10011771419

CORPORATE STRATEGY - Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century

Balmer, John M.T.; Stuart, Helen; Greyser, Stephen A. - In: California management review : CMR 51 (2009) 3, pp. 6-23

Persistent link: https://www.econbiz.de/10008265426

Towards a definitive model of the corporate identity management process

Stuart, Helen - In: Corporate communications : an international journal 4 (1999) 4, pp. 200-207

Persistent link: https://www.econbiz.de/10008715373