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Innovation und Internationalisierung : Festschrift für Norbert Koubek
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Innovationen und Umwelt : Fallstudien zum Anpassungsverhalten in Wirtschaft und Gesellschaft
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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4
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21
The role of demand in innovation : a lead market analysis for high-tech industries in the EU-25
Cleff, Thomas
;
Grimpe, Christoph
;
Rammer, Christian
-
2007
Persistent link: https://www.econbiz.de/10003775395
Saved in:
22
Lineare Planungsrechnung und Netzplantechnik
Runzheimer, Bodo
;
Cleff, Thomas
;
Schäfer, Wolfgang
-
2005
-
8., vollst. überarb. Auflage
Persistent link: https://www.econbiz.de/10002982293
Saved in:
23
Assessing the lead market potential of countries for innovation projects
Beise, Marian
;
Cleff, Thomas
-
2006
Persistent link: https://www.econbiz.de/10003410842
Saved in:
24
Demand-oriented innovation strategy in the European energy production sector
Cleff, Thomas
;
Grimpe, Christoph
;
Rammer, Christian
- In:
International journal of energy sector management : IJESM
3
(
2009
)
2
,
pp. 108-130
Persistent link: https://www.econbiz.de/10003935090
Saved in:
25
How global are global brands? : an empirical brand awareness and image analysis
Cleff, Thomas
;
Martinez, César Javier Sepúlveda
; …
- In:
Journal of euromarketing
20
(
2011
)
1/2
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009549045
Saved in:
26
Motives behind white-collar crime : results of a quantitative and qualitative study in Germany
Cleff, Thomas
;
Naderer, Gabriele
;
Volkert, Jürgen
- In:
Society and business review
8
(
2013
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10009767804
Saved in:
27
Are there any first-mover advantages for pioneering firms? : lead market orientated business strategies for environmental innovation
Cleff, Thomas
;
Rennings, Klaus
- In:
European journal of innovation management : EJIM
15
(
2012
)
4
,
pp. 491-513
Persistent link: https://www.econbiz.de/10009664443
Saved in:
28
Can you feel it? : the effect of brand experience on brand equity
Cleff, Thomas
;
Lin, I Chun
;
Walter, Nadine
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
2
,
pp. 7-27
Persistent link: https://www.econbiz.de/10010385838
Saved in:
29
Identifying lead markets in the European automotive industry : an indicator-based approach
Cleff, Thomas
;
Grimpe, Christoph
;
Rammer, Christian
- In:
Industry and innovation
22
(
2015
)
6
,
pp. 496-522
Persistent link: https://www.econbiz.de/10011436414
Saved in:
30
Rich, lavish and trendy : is lesbian consumers’ fashion shopping behaviour similar to gay’s? : a comparative study of lesbian fashion consumption behaviour in Germany
Braun, Kerstin
;
Cleff, Thomas
;
Walter, Nadine
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 445-466
Persistent link: https://www.econbiz.de/10011502909
Saved in:
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