Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balance between...

Turbulent times create a threat for the survival of organizations while also offering new opportunities. This book uses many examples to demonstrate how an improved strategic management approach, leveraging established management concepts in conjunction with the innovative technology solutions...