Inspired from the context of business-to-business markets, relationship marketing in the context of innovation have been expanded more and more to the consumer markets as well. The paper starts with a review of several most relevant studies on relationship marketing-innovation topic, from the...

High levels of product innovation activity are occurring through key companies leading and developing stakeholders networks. Thus, an innovating company will be always interested to know the degree to which component suppliers are willing to form partnerships by participating in its new products...

Interconnectivity and social relationships of customers on social platforms offered by Web 2.0 technologies drive value for business. Customers are using social technologies to share their information and gain access to others' information and advice, which helps them to know better the products...

In this paper, we present an exploratory investigation of the types of product launch tactics managers use in technology-intensive companies in Finland and explore the role that such tactics play in differentiating between successful and unsuccessful NPD outcomes. Our findings indicate that...

Learning capability (LC) is a special dynamic capability that a firm purposefully builds to develop a cognitive focus, so as to enable the configuration and improvement of other capabilities (both dynamic and operational) to create and respond to market changes. Empirical evidence regarding the...

It has been documented in the prior research that there is a gap between technology development and product development. We explore a set of propositions through review of previous research and a case study from the semiconductor industry. Although the literature suggests that for successful...

This paper derives from the perspective of dynamic capability (DC) that foresees sustainable competitive advantage can be achieved through firm’s ability to continuously create alignment between new product development (NPD) and market need. By highlighting the inter-related issues, and with...

This study investigates the relationship between product innovation strategies and new product success for N = 108 Australian firms. Five different types of strategies were identified. Interestingly, the different strategies had quite similar levels of reported success, suggesting that firms...

This paper examines the National Technology Strategy (Discussion Draft) recently released by the erstwhile Department of Science and Technology from the perspective of existing knowledge and research in the Diffusion of Innovations and New Product Development fields. We argue that there are...