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Transitioning from a goods-dominant to a service-dominant logic: Visualising the value proposition of Rolls-Royce
Ng, Irene; Parry, Glenn; Smith, Laura; Maull, Roger; … - In: Journal of service management 23 (2012) 3, pp. 416-440
Persistent link: https://www.econbiz.de/10009991459
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Transitioning from a goods‐dominant to a service‐dominant logic
Ng, Irene; Parry, Glenn; Smith, Laura; Maull, Roger; … - In: Journal of Service Management 23 (2012) 3, pp. 416-439
Purpose – The purpose of this paper is to present a visualisation of the firm's offering from a service‐dominant logic (S‐DLogic) perspective. The case of Rolls‐Royce is presented as an avenue through which to explore an alternative view of the firm's value proposition, a visualisation...
Persistent link: https://www.econbiz.de/10014894431
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Servitization and operations management : a service dominant-logic approach
Smith, Laura; Maull, Roger; Ng, Irene - In: International journal of operations & production … 34 (2014) 2, pp. 242-269
Persistent link: https://www.econbiz.de/10010249723
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Embedding the new discipline of service science
Ng, Irene; Maull, Roger; Smith, Laura - In: The science of service systems, (pp. 13-35). 2011
Persistent link: https://www.econbiz.de/10009127325
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Value variety and viability : designing for co-creation in a complex system of direct and indirect (goods) service value proposition
Ng, Irene; Briscoe, Gerard - 2011
Persistent link: https://www.econbiz.de/10009356960
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An integrated approach towards revenue management
Ng, Irene; Maull, Roger; Godsiff, Philip - In: Journal of revenue and pricing management 7 (2008) 2, pp. 185-195
Persistent link: https://www.econbiz.de/10003730989
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Embedding the new discipline of service science : a service science research agenda
Ng, Irene; Maull, Roger - 2009
Persistent link: https://www.econbiz.de/10003879460
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Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science : evidence from the defence industry
Ng, Irene; Maull, Roger; Yip, Nick - In: European management journal 27 (2009) 6, pp. 377-387
Persistent link: https://www.econbiz.de/10003902176
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Contextual variety, internet-of-things and the choice of tailoring over platform : mass customisation strategy in supply chain management
Ng, Irene; Scharf, Kimberly A.; Pogrebna, Ganna; Maull, … - In: International journal of production economics 159 (2015), pp. 76-87
Persistent link: https://www.econbiz.de/10010479249
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Reducing the fear of crime in a community as a complex sevice system : the case of London Borough of Sutton
Ng, Irene; Andreu, Luisa; Maull, Roger; Shadbolt, Warren - In: European management journal 30 (2012) 5, pp. 410-417
Persistent link: https://www.econbiz.de/10009631131