Henike, Tassilo; Hölzle, Katharina - In: Journal of business models : JOBM 7 (2019) 3, pp. 67-76
Our Business Model (BM) teaching approach helps students to understand three essential dimensions of cognitive exploration strategies and to experience negotiation strategies in groups for designing a first BM. Didactically, it follows Kolb's Experiential Learning Cycle, including individual...