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Aggarwal, Praveen; Vaidyanathan, Rajiv; Venkatesh, Alladi - In: Journal of retailing 85 (2009) 2, pp. 145-158

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Ertimur, Burçak; Venkatesh, Alladi - In: Australasian marketing journal 18 (2010) 4, pp. 256-263

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