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IMC strategies in new high technology product launches

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Product offering as part of the NPD process in technology companies

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Pricing as success factor for new products and services of technology-based small and medium-sized enterprises and new ventures

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Product launch and strategic alliance MTSs

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Customer and competitor insights, new product development competence, and new product creativity : differential, integrative, and substitution effects

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The impact of cross-functional communication on absorptive capacity of NPD teams at high technology firms in Thailand

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