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Gestaltung der Markenarchitekt...
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Fabozzi, Frank J.
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102
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96
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92
Caliendo, Marco
88
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81
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81
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77
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75
Melewar, T. C.
75
Lo, Andrew W.
74
Hens, Thorsten
73
Ang, Andrew
71
Viscusi, W. Kip
69
Kraft, Holger
67
Meffert, Heribert
64
Uppal, Raman
63
Weber, Martin
63
Bodie, Zvi
60
Huber, Frank
60
Keller, Kevin Lane
60
Elton, Edwin J.
57
Korn, Ralf
57
Markowitz, Harry
57
Wong, Wing Keung
57
Blake, David
56
Bruhn, Manfred
56
Schenk-Hoppé, Klaus Reiner
56
Viceira, Luis M.
55
Levy, Haim
54
Zaremba, Adam
54
Li, Duan
52
Poterba, James M.
51
Stambaugh, Robert F.
51
Lee, Cheng F.
50
Post, Thierry
50
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Europäischer Rechnungshof
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HAL
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Institut für Schweizerisches Bankwesen <Zürich>
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Mathematica Policy Research
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PARTICIP GmbH Consultants für Entwicklung und Umwelt, Freiburg im Breisgau
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Independent Evaluation Group
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European Centre for Development Policy Management
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World Bank
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International Water Management Institute (IWMI)
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Weltbank
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Deutsches Institut für Entwicklungspolitik, Berlin
30
Edward Elgar Publishing
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28
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27
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26
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Zentrum für Europäische Wirtschaftsforschung (ZEW)
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23
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23
International Labour Organization (ILO), United Nations
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22
European Association of Agricultural Economists - EAAE
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Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
20
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Journal of business research : JBR
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626
SpringerLink / Bücher
595
Journal of banking & finance
578
The journal of brand management : an international journal
566
NBER Working Paper
490
Finance research letters
481
European journal of operational research : EJOR
435
Insurance / Mathematics & economics
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Journal of retailing and consumer services
294
The journal of finance : the journal of the American Finance Association
294
International review of financial analysis
291
Journal of financial economics
283
The journal of asset management
277
Discussion paper / Centre for Economic Policy Research
259
Journal of economic dynamics & control
253
The journal of portfolio management : a publication of Institutional Investor
253
Management science : journal of the Institute for Operations Research and the Management Sciences
242
Applied economics
239
International journal of theoretical and applied finance
225
Research paper series / Swiss Finance Institute
225
Quantitative finance
203
Journal of empirical finance
201
Working paper
200
The review of financial studies
197
Finance and stochastics
196
Journal of financial and quantitative analysis : JFQA
185
Economic modelling
181
International review of economics & finance : IREF
181
Risks : open access journal
180
Mathematical finance : an international journal of mathematics, statistics and financial theory
177
The European journal of finance
177
Springer eBook Collection
173
Economics letters
172
Journal of risk and financial management : JRFM
164
Europäische Hochschulschriften / 5
163
The North American journal of economics and finance : a journal of financial economics studies
163
IZA Discussion Papers
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
3,214
RePEc
2,398
EconStor
1,077
Other ZBW resources
844
ArchiDok
303
USB Cologne (business full texts)
295
BASE
252
OLC EcoSci
36
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date (oldest first)
1
Brand excellence : a holistic model for brands
evaluation
and ranking : the case of Isfahan brands
Shahin, Arash
;
Pourhamidi, Masoud
- In:
International journal of business innovation and …
22
(
2020
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10012226665
Saved in:
2
How to measure brand relationship quality?
Zhou, Zhimin
- In:
Frontiers of business research in China : selected …
1
(
2007
)
2
,
pp. 300-318
Persistent link: https://www.econbiz.de/10003759623
Saved in:
3
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
Saved in:
4
Markenstrategische Optionen
Kaufmann, Gwen
;
Sattler, Henrik
;
Völckner, Franziska
- In:
Die Betriebswirtschaft : DBW
66
(
2006
)
2
,
pp. 245-249
Persistent link: https://www.econbiz.de/10003308460
Saved in:
5
Die Führung einer Fakultät als Marke
Mühlbacher, Hans
- In:
Management von Universitäten : zwischen Tradition und …
,
(pp. 85-97)
.
2006
Persistent link: https://www.econbiz.de/10003343992
Saved in:
6
The effect of
evaluation
criteria on design attributes and brand equity in the product
evaluation
process
Na, Kwang Jin
;
Holland, Ray
;
Shackleton, John
;
Hwang, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10003790483
Saved in:
7
L'
évaluation
du changement de nom des entreprises par les marchés financiers
Delattre, Eric
- In:
Vie & sciences économiques : la revue des docteurs ès …
173
(
2007
),
pp. 19-30
Persistent link: https://www.econbiz.de/10003480885
Saved in:
8
National image & competitive advantage : the theory and practice of place branding
Jaffe, Eugene D.
;
Nebenzahl, Israel D.
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10003467953
Saved in:
9
Personal projections in artists' works: implications for branding
Harris, Judith B.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 295-312
Persistent link: https://www.econbiz.de/10003469682
Saved in:
10
Effects of different types of perceived similarity and subjective knowledge in evaluations of brand extensions
Hem, Leif E.
;
Iversen, Nina M.
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
6
,
pp. 797-818
Persistent link: https://www.econbiz.de/10003909401
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