Previous research has found that buyer-supplier collaboration in new product development can contribute to project success. Empirical evidence is mixed, however, and the concept of buyer-supplier collaboration is under-developed. This work develops a new construct, buyer-supplier collaboration...

Our objective is to understand how a firm’s product development capability (PDC) affects the launch strategy for a durable product that is sequentially improved over time in a market where consumers have heterogeneous valuations for quality. We show that the launch strategy of firms is...