Similar Search Results

Exploring the relationship of marketing & technological innovation on store equity, word of mouth and satisfaction

Khaled, Amgad S. D.; Ahmed, Salma; Khan, Mohd. Azmi; … - In: Cogent business & management 8 (2021) 1, pp. 1-21

While innovation affects company efficiency, research into service innovation is scarce and lacks consensus. In retailing, in latest years, innovation has aroused significant interest in corporate and academic world. This research analyses retail experience innovation from the perspective of...

Persistent link: https://www.econbiz.de/10012668881

The effect of private label brand credibility on consumer purchase intention : the mediating role of relational variables

Najeeb Ullah Shah; Selvaraj, Rajni; Nik Mohd Hazrul Nik … - In: Middle East journal of management : MEJM 7 (2020) 5, pp. 471-491

Persistent link: https://www.econbiz.de/10012392734

A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty

Assarzadegan, Parisa; Hejazi, Seyed Reza - In: Journal of retailing and consumer services 60 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012502661

Private-label use and store loyalty

Ailawadi, Kusum L.; Pauwels, Koen; Steenkamp, … - In: Journal of marketing 72 (2008) 6, pp. 19-30

Persistent link: https://www.econbiz.de/10003782390

Emerging third generation private label brands : retailers' and consumers' perspectives towards leading Indian retail chains

Ajay Singh; Singhal, Rakesh Kumar - In: International journal of business and emerging markets … 12 (2020) 2, pp. 179-203

Persistent link: https://www.econbiz.de/10012250425

Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name

Rubio Benito, Natalia; Villaseñor, Nieves; Yagüe … - In: Journal of retailing and consumer services 34 (2017), pp. 358-368

Persistent link: https://www.econbiz.de/10011629450

Impact of store personality on store loyalty : a study of specialty store chains in Vietnam

Nguyen Le Thai Hoa; Hoang Thi Phuong Thao - In: Journal of economic development 24 (2017) 1, pp. 119-134

Persistent link: https://www.econbiz.de/10011648189

Response to stockout in grocery stores : a small city case in a changing competitive environment

Azeem, Muhammad Masood; Baker, Derek; Villano, Renato Andrin - In: Journal of retailing and consumer services 49 (2019), pp. 242-252

Persistent link: https://www.econbiz.de/10012025966

Brand loyalty evolution and the impact of category characteristics

Casteran, Gauthier; Chrysochou, Polymeros; … - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 57-73

Persistent link: https://www.econbiz.de/10012016712

Private brand: differentiating concept and source of stimulation of the Romanian retail trade

Anghel, Ion; Hristea, Anca Maria - In: Theoretical and applied economics : GAER review 25 (2018) 3/616, pp. 5-24

Persistent link: https://www.econbiz.de/10012155509