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Brand communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
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Markentreue, Einkaufsstättentreue und Erfolg im Konsumgüterhandel : dargestellt am Beispiel einer Premiumhandelsmarke im Lebensmitteleinzelhandel
Windbergs, Thomas - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013431982
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When frontline employee behavior backfires : distinguishing between customer gratitude and indebtedness and their impact on relational behaviors
Bock, Dora E.; Folse, Judith Anne Garretson; Black, … - In: Journal of service research : JSR 19 (2016) 3, pp. 322-336
Persistent link: https://www.econbiz.de/10011665447
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Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh; Saha, Raiswa; Manohar, Sridhar; … - In: International journal of business innovation and … 21 (2020) 2, pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
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Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin; Yavas, Ugur - In: Journal of business research : JBR 61 (2008) 9, pp. 974-981
Persistent link: https://www.econbiz.de/10003731220
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Referenzeffekte von Multi-Item-Promotions
Knaf, Michael - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003809823
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Customized online promotions : moderating effect of promotion type on deal value, perceived fairness, and purchase intent
Chatterjee, Patrali; McGinnis, John - In: The journal of applied business research 26 (2010) 4, pp. 13-19
Persistent link: https://www.econbiz.de/10003997567
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Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments
Nagar, Komal - In: Vision : the journal of business perspective 13 (2009) 4, pp. 35-48
Persistent link: https://www.econbiz.de/10003964857
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The dark side of CRM
Bang, Nguyen - In: The marketing review 11 (2011) 2, pp. 137-149
Persistent link: https://www.econbiz.de/10009356736
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Using supermarket loyalty card data to analyse the impact of promotions
Felgate, Melanie; Fearne, Andrew P.; DiFalco, Salvatore; … - In: International journal of market research : JMRS ; the … 54 (2012) 2, pp. 221-240
Persistent link: https://www.econbiz.de/10009535003