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When trust becomes the fourth "C" of cooperation
Brito, Carlos Henrique Figueiredo e Melo de; Silva, … - In: The marketing review 9 (2009) 4, pp. 289-299
Persistent link: https://www.econbiz.de/10003916439
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Empirical test of the trust-performance link in an international alliances context
Silva, Susana C.; Bradley, Frank; Sousa, Carlos M. P. - In: International business review : the official journal of … 21 (2012) 2, pp. 293-306
Persistent link: https://www.econbiz.de/10009533440
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How to capitalise on a tribe
Silva, Susana C.; Santos, Mariana Carnido dos - In: The marketing review 12 (2012) 4, pp. 419-436
Persistent link: https://www.econbiz.de/10009713513
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The importance of second-hand knowledge in the revised Uppsala model : can European textiles producers export to China?
Silva, Susana C.; Pacheco, Eugénia; Meneses, Raquel; … - In: Journal of global marketing 25 (2012) 3, pp. 141-160
Persistent link: https://www.econbiz.de/10009715344
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Toward the inter-channel synergy renaissance in emerging markets : evidence from adding clicks to bricks in Serbia
Stojković, Dragan; Dokić, Aleksa; Vlacic, Bozidar; … - In: International journal of emerging markets 18 (2023) 9, pp. 3309-3333
Persistent link: https://www.econbiz.de/10014452298
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The body dissatisfaction role in the adoption of compulsive healthy eating behaviors
Silva, Susana C.; Elmashhara, Maher Georges; Sousa, … - In: International review on public and non-profit marketing 20 (2023) 4, pp. 853-873
Persistent link: https://www.econbiz.de/10014437260
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Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity
Hajdas, Monika; Radomska, Joanna; Szpulak, Aleksandra; … - In: Journal of marketing theory and practice : JMTP 31 (2023) 4, pp. 470-489
Persistent link: https://www.econbiz.de/10014426274
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A state-of-the-art review on international strategic alliances : do we really know what we are researching?
Silva, Susana C.; Elo, Maria; Larimo, Jorma; Vlačić, … - In: European journal of international management : EJIM 21 (2023) 3, pp. 400-439
Persistent link: https://www.econbiz.de/10014387964
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Portuguese textile association fostering the internationalisation of small and medium-sized enterprises
Costa, Eric; Soares, António Lucas; Sousa, Jorge Pinho de - In: International journal of entrepreneurship and small … 45 (2022) 1, pp. 77-96
Persistent link: https://www.econbiz.de/10012939948
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Need-for-touch and online purchase propensity : a comparative study of Portuguese and Chinese consumers
Duarte, Paulo; Silva, Susana C. - In: Journal of retailing and consumer services 55 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012269045