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Strategic retail management : text and international cases
Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10009349346
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Contract Manufacturer als Outsourcing-Partner international tätiger Industrieunternehmen : Flextronics International Ltd.
Morschett, Dirk; Schramm-Klein, Hanna - In: Fallstudien zum Internationalen Management : …, (pp. 275-291). 2008
Persistent link: https://www.econbiz.de/10003743700
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The influence of knowledge flows on market entry strategies and coordination in service MNCs
Morschett, Dirk; Schramm-Klein, Hanna - In: Internationale Unternehmungen und das Management …, (pp. 1-25). 2010
Persistent link: https://www.econbiz.de/10008669240
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Decades of research on market entry modes : what do we really know about external antecedents of entry mode choice?
Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard - In: Journal of international management 16 (2010) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10003975173
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Einflussfaktoren auf die Wahl einer Markteintrittsstrategie : eine meta-analytische Untersuchung der Entscheidung zwischen Tochtergesellschaft und Kooperation
Morschett, Dirk; Swoboda, Bernhard; Schramm-Klein, Hanna - In: Journal of business economics : JBE 78 (2008) 5, pp. 509-551
Persistent link: https://www.econbiz.de/10003700824
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A behavior-based analysis of the changes of the structure, systems, and culture in the internationalization processes over time
Swoboda, Bernhard; Jager, Martin; Morschett, Dirk; … - In: Research on knowledge, innovation and internationalization, (pp. 41-65). 2009
Persistent link: https://www.econbiz.de/10003947163
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Moderating role of involvement in building a retail brand
Swoboda, Bernhard; Haelsig, Frank; Schramm-Klein, Hanna; … - In: International journal of retail & distribution management 37 (2009) 11, pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
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Rollen von Auslandseinheiten : Entwicklung einer umfassenden Typologie
Morschett, Dirk; Schramm-Klein, Hanna; Swoboda, Bernhard - In: Außenhandel im Wandel : Festschrift zum 60. Geburtstag …, (pp. 177-196). 2011
Persistent link: https://www.econbiz.de/10009305925
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Cross-channel integration : is it valued by customers?
Schramm-Klein, Hanna; Wagner, Gerhard; Steinmann, Sascha; … - In: The international review of retail, distribution and … 21 (2011) 5, pp. 501-511
Persistent link: https://www.econbiz.de/10009492161
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Retailer corporate social responsibility : shedding light on CSR's impact on profit of intermediaries in marketing channels
Schramm-Klein, Hanna; Morschett, Dirk; Swoboda, Bernhard - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 403-431
Persistent link: https://www.econbiz.de/10011298823