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A system dynamic model of management of a television game show

Mukherjee, Avinandan; Roy, Rahul - In: Journal of Modelling in Management 1 (2006) 2, pp. 95-115

Purpose – Success of a television game show requires brand‐building effort and brand value management like any other … salient in game shows. This has been amply proven by the television game show Who Wants To Be A Millionaire . The purpose of …

Persistent link: https://www.econbiz.de/10014881462

Personal selling approaches used in television shopping

Lystig Fritchie, Louise; Johnson, Kim K.P. - In: Journal of Fashion Marketing and Management: An … 7 (2003) 3, pp. 249-258

Television shopping simulates a personalized selling situation: it combines salesmanship with parasocial interaction …

Persistent link: https://www.econbiz.de/10014867836

A comparison of TV home shoppers based on risk perception

Burgess, Brigitte - In: Journal of Fashion Marketing and Management: An … 7 (2003) 3, pp. 259-271

The introduction of television (TV) home shopping and other non‐store shopping formats is one way by which retailers …

Persistent link: https://www.econbiz.de/10014867837

Facebook versus television: advertising value perceptions among females

Logan, Kelty; Bright, Laura F.; Gangadharbatla, Harsha - In: Journal of Research in Interactive Marketing 6 (2012) 3, pp. 164-179

network sites (SNSs) to their perceptions of the value of television advertising. Design/methodology/approach – An online …). The final sample ( n =259) was comprised of female students who had used social media and television during the past month … that Ducoffe's Ad Value model does not provide a good fit for assessing advertising value in social media or television …

Persistent link: https://www.econbiz.de/10014902209

Does cross‐border broadcast of foreign football change the demand pattern of domestic recreation?

Bankole, Abiodun S.; Olaniyan, Olanrewaju; Adetunji … - In: Journal of International Trade Law and Policy 11 (2012) 2, pp. 191-211

transmitted through digital satellite television (DSTV) as a case study. The major focus is on whether such imports effectively …

Persistent link: https://www.econbiz.de/10014879218

Key factors in the technological catch‐up of China's traditional industry

Wang, He‐Chun; Su, Jing‐Qin; Cao, Hui‐Ling - In: Journal of Knowledge-based Innovation in China 5 (2013) 1, pp. 32-43

Purpose – The color TV industry in China has become a mature industry. Its development demonstrates and provides reference implications for how developing industries within a country can achieve a technological leap. This paper aims to address this issue. Design/methodology/approach – An...

Persistent link: https://www.econbiz.de/10014879423

Telecommunications and media issues

Moller, Alane N. (contributor) - 2008

Persistent link: https://www.econbiz.de/10004907910

High‐definition Television

Curwen, Peter - In: European Business Review 94 (1994) 1, pp. 17-23

and Japan. Discusses the most recent, ongoing battle, which concerns High‐definition Television (HDTV). The approach taken …

Persistent link: https://www.econbiz.de/10014713462

Interactive TV and Formula One: a strategic issue for engine suppliers

Dransfeld, Henning; Jacobs, Gabriel; Dowsland, William - In: European Business Review 99 (1999) 5, pp. 292-299

During the last two years, the first experiments in digital interactive TV have been carried out, and full digital services are due to become available in many European states and elsewhere in the world within the next few years. These services will create a range of novel marketing...

Persistent link: https://www.econbiz.de/10014713631

Television without frontiers – can culture be harmonized?

Curwen, Peter - In: European Business Review 99 (1999) 6, pp. 368-375

national borders via the medium of television. This means that the USA, which produces the greater part of world output of TV …

Persistent link: https://www.econbiz.de/10014713637