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Guzman, Francisco - 2022

Cover -- Guest editorial -- Assessing levers of guilt in luxury consumption: an international perspective -- What matters most to ultra-high-net-worth individuals? Exploring the UHNWI luxury customer experience (ULCX) -- New luxury: defining and evaluating emerging luxury trends through the...

Persistent link: https://www.econbiz.de/10014328450

Luxury branding in B2B

Pedeliento, Giuseppe; Leek, Sheena; Christodoulides, George - In: Journal of strategic marketing 32 (2024) 3, pp. 289-303

Persistent link: https://www.econbiz.de/10014553250

A typology of consumers sharing luxury services

Semaan, Rania W.; Boukis, Achilleas; Christodoulides, George - In: Journal of strategic marketing 32 (2024) 4, pp. 536-550

Persistent link: https://www.econbiz.de/10014553336

Guest editorial: contemporary Issues in luxury marketing and branding

Christodoulides, George; Michaelidou, Nina; Khan, M. Sajid - In: Journal of strategic marketing 32 (2024) 4, pp. 551-553

Persistent link: https://www.econbiz.de/10014553338

What drives consumers towards shared luxury services? : a comparison of sequential versus simultaneous sharing

Boukis, Achilleas; Christodoulides, George; Semaan, Rania W. - In: Journal of business research : JBR 177 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014550972