design; advertising, marketing and sales advice; and the construction of quality-differentiated product lines. We also …

Douglas B. Holt, uno de los expertos más famosos de Marketing en el mundo. …

Decision on the use of different advertising media is a critical issue in marketing. Drawing on some literature related …

in the manufacturing sector, in terms of the planning and evaluation tools employed in marketing-controlling. An overview … is given, of the set of marketing tools applied by enterprises providing services as well as their characteristics and … and the set of marketing tools used will be described based on the relevant literature.In order to demonstrate the …

chosen products and services. From another point of view, it is difficult to determine where the marketing creations stop and …

As we are foreign students who will be graduating this June in the field of Business management (Marketing) we wanted … consider marketing to be a universal common language and we strongly hope that our view on this matter will enlighten your …

responsibility or just a marketing tool for promoting the business?The purpose of this paper is to bring contributions in … highlighting the nature of the connection between CSR and Marketing, using the secondary data analyze of the annual reports of some … companies. Companies that usually use the annual report as a marketing or communication tool for voluntary disclosure of non …

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics … Marketing Science</i> is a timely review of the accomplishments of marketing scientists in a number of research areas …. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are …

attribute salient, which has a positive impact on perceived quality. Pertinent implications for marketing and public policy are …