Advertising research has focused exclusively on the solitary subject at the expense of understanding the role that advertising plays within the social contexts of group interaction. We develop a number of explanations for this omission before describing the results of an ethnographic study of...

The Commissioner's application raised a number of legal issues, including the threshold and analysis for establishing that a merger has prevented future competition...Richard Elliott (Davies Ward)

This exploratory study examines Chinese consumers’ perceptions of authenticity. Extended interviews reveal that Chinese consumers do not evaluate products based on a perceived binary relationship between authentic and inauthentic products. The results suggest, instead, Chinese consumers view...