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Examining the marketing planni...
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Consumer behaviour
42
Konsumentenverhalten
35
Innovation
30
Marketing management
26
Marketingmanagement
26
Brand management
25
Customer satisfaction
22
Markenführung
22
Australia
21
Relationship marketing
20
Beziehungsmarketing
19
Brand image
19
Firm performance
18
Innovation management
18
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Markenimage
18
Australien
17
Service quality
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Unternehmenserfolg
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Dienstleistungsqualität
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Marketing
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Brand
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Markenartikel
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New product development
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Resource-based view
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Ressourcenorientierter Ansatz
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Lieferantenmanagement
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Supplier relationship management
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B-to-B-Marketing
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Business-to-business marketing
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Services
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Betriebliche Wertschöpfung
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Language
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English
172
Undetermined
78
Author
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O'Cass, Aron
177
Ngo, Liem Viet
90
Siahtiri, Vida
23
Sok, Phyra
21
Carlson, Jamie
18
Grace, Debra
16
Heirati, Nima
11
Weerawardena, Jay
10
Bucic, Tania
8
Gregory, Gary
7
Julian, Craig
7
Pecotich, Anthony
7
Voola, Ranjit
7
Northey, Gavin
6
Viet Ngo, Liem
6
Ahmadi, Hormoz
5
Luu, Ngoc
5
Meshram, Kanika
5
BUCIC, TANIA
4
Griffin, Deborah
4
Lee, Wai Jin
4
Lu, Lu
4
NGO, LIEM VIET
4
Patterson, Paul G.
4
An, Jake
3
Cuong, Pham Hung
3
Dunning, Jarrad
3
Gregory, Gary D.
3
Lim, Kenny
3
Mathies, Christine
3
Miles, Morgan P.
3
Nabi, Nazia
3
Nguyen Phong Nguyen
3
O’Cass, Aron
3
Paramita, Widya
3
Sinha, Ashish
3
Surachartkumtonkun, Jiraporn
3
Terawatanavong, Civilai
3
Whitwell, Gregory J.
3
Widing, Robert E.
3
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Industrial marketing management : the international journal for industrial and high-tech firms
26
The journal of services marketing
20
Journal of Services Marketing
16
Journal of retailing and consumer services
16
Journal of business research : JBR
15
European journal of marketing : EJM
12
Journal of strategic marketing
9
European Journal of Marketing
8
Australasian marketing journal
7
Journal of Business Research
7
Psychology & marketing
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
6
Journal of Product & Brand Management
6
Journal of marketing management : MM
6
Asia Pacific journal of marketing and logistics
4
International journal of innovation management
4
Journal of Business & Industrial Marketing
4
Australian journal of management
3
European business review : EBR ; the official journal of the International Management Centres, Europe
3
Journal of nonprofit & public sector marketing
3
The journal of business & industrial marketing
3
Asia Pacific Journal of Marketing and Logistics
2
British journal of management : BJM
2
European Business Review
2
International Journal of Innovation Management (ijim)
2
Journal of Knowledge Management
2
Journal of fashion marketing and management
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Managing service quality : MSQ ; an international journal
2
Marketing intelligence & planning
2
Marketing theory
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Tourism management : research, policies, practice
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Australian Journal of Management
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
Health marketing quarterly
1
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ECONIS (ZBW)
124
OLC EcoSci
65
Other ZBW resources
47
RePEc
10
BASE
4
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1
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
2
Value creation architecture and engineering : a business model encompassing the firm-customer dyad
Ngo, Liem Viet
;
O'Cass, Aron
- In:
European business review : EBR ; the official journal …
22
(
2010
)
5
,
pp. 496-514
Persistent link: https://www.econbiz.de/10008662673
Saved in:
3
Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron
;
Ngo, Liem Viet
- In:
British journal of management : BJM
22
(
2011
)
4
,
pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
Saved in:
4
Performance implications of market orientation, marketing resources, and marketing capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 173-187
Persistent link: https://www.econbiz.de/10009488945
Saved in:
5
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
6
Examining market entry mode strategies via resource-based and institutional influences : empirical evidence from a region-within-country economy context
O'Cass, Aron
;
Ngo, Liem Viet
;
Heirati, Nima
- In:
Australasian marketing journal
20
(
2012
)
3
,
pp. 224-233
Persistent link: https://www.econbiz.de/10009624302
Saved in:
7
In search of innovation and customer-related performance superiority : the role of market orientation, marketing capability, and innovation capability interactions
Ngo, Liem Viet
;
O'Cass, Aron
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 861-877
Persistent link: https://www.econbiz.de/10009625602
Saved in:
8
The relationship between business orientations and brand performance : a cross-national perspective
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 684-713
Persistent link: https://www.econbiz.de/10009408746
Saved in:
9
Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
Saved in:
10
The contingent value of marketing and social networking capabilities in firm performance
Heirati, Nima
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
21
(
2013
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10009717936
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