Purpose: The purpose of this paper is to test what kind of value co-creation-related organizational capabilities may be applied in the specific context of the post-communist business-to-customer service industry in Poland and how these capabilities translate into service innovation success....

The main research problem of this paper takes form of the question: Should we treat prosumption as one-dimensional or multi-dimensional phenomenon in the time of crisis? Existing literature defines presumption mainly from perspective of individualistic benefits for customer connected with...