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It's all good : corporate social responsibility reduces negative and promotes positive responses to service failures among value-aligned customers
Joireman, Jeff; Smith, Dustin; Liu, Richie L.; Arthurs, … - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 1, pp. 32-49
Persistent link: https://www.econbiz.de/10011293445
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Cause-related marketing online trust and purchase intention : investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Shah, Suraj; Vasavada, Maurvi; Sharma, Mahendra - In: International journal of electronic marketing and … 14 (2023) 2, pp. 139-155
Persistent link: https://www.econbiz.de/10014310002
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How consumers respond to corporate social responsibility initiative : cause related marketing vs philantrophy
Pertiwi, Lisia Astari; Balqiah, Tengku Ezni - In: ASEAN marketing journal : Association of Southeast … 8 (2016) 2, pp. 136-146
Persistent link: https://www.econbiz.de/10011915537
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The joint effect of power, relationship type, and corporate social responsibility type on customers' intent to donate
Zhang, Lu; Hanks, Lydia; Line, Nathaniel D. - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 3, pp. 374-394
Persistent link: https://www.econbiz.de/10011997332
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CRM purchase intention in the context of green products : exploring CSR, cause involvement and donation magnitude
Upadhyay, Neha - In: International journal of green economics : IJGE 16 (2022) 4, pp. 423-438
Persistent link: https://www.econbiz.de/10014312336
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How to increase brand exposure and consumer loyalty through cause marketing
Kobal, Natasa - In: Journal of academic research in economics 6 (2014) 3, pp. 381-397
Persistent link: https://www.econbiz.de/10011348107
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Cause-related marketing persuasion research : an integrated framework and directions for further research
Bergkvist, Lars; Zhou, Kris Qiang - In: International journal of advertising : the review of … 38 (2019) 1, pp. 5-25
Persistent link: https://www.econbiz.de/10012200192
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Cause related marketing in the German retail sector : exploring the role of consumers' trust
Hartmann, Monika; Klink, Jeanette; Simons, Johannes - In: Food policy : economics planning and politics of food … 52 (2015), pp. 108-114
Persistent link: https://www.econbiz.de/10011379234
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei; Zhu, Weichun; Gouran, Dennis S.; Kolo, Olivia - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
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You decide, we donate : strengthening consumer-brand relationships through digitally co-created social responsibility
Kull, Alexander J.; Heath, Timothy B. - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 77-92
Persistent link: https://www.econbiz.de/10011490823