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B2B services: linking service loyalty and brand equity

Rauyruen, Papassapa; Miller, Kenneth E.; Groth, Markus - In: The journal of services marketing 23 (2009) 3, pp. 175-186

Persistent link: https://www.econbiz.de/10008257189

B2B services: linking service loyalty and brand equity

Rauyruen, Papassapa; Miller, Kenneth E.; Groth, Markus - In: The journal of services marketing 23 (2009) 2-3, pp. 175-186

Persistent link: https://www.econbiz.de/10008264562

When consumers and brands talk: Storytelling theory and research in psychology and marketing

Woodside, Arch G.; Sood, Suresh; Miller, Kenneth E. - In: Psychology & marketing 25 (2008) 2, pp. 97-145

Persistent link: https://www.econbiz.de/10007899479

Propensity to Shop: Identifying Who Shops Til They Drop

Kattiyapornpong, Uraiporn; Miller, Kenneth E. - In: Journal of travel and tourism marketing 29 (2012) 6, pp. 552-566

Persistent link: https://www.econbiz.de/10010001776

Advancing hermeneutic research for interpreting interfirm new product development

Woodside, Arch G.; Pattinson, Hugh M.; Miller, Kenneth E. - In: The journal of business & industrial marketing 20 (2005) 7, pp. 364-379

Persistent link: https://www.econbiz.de/10007020995

Attitudes towards DTC advertising in Australia: An exploratory study

Miller, Kenneth E.; Waller, David S. - In: International journal of advertising : the quarterly … 23 (2004) 3, pp. 389-406

Persistent link: https://www.econbiz.de/10008128450

Internet users' attitude and behavioural intention on ebranding

Lee, Kelvin; Miller, Kenneth E. - In: International journal of internet marketing and … 3 (2006) 4, pp. 335-354

Persistent link: https://www.econbiz.de/10009850574

Brand loyalty in emerging markets

Nguyen, Tho D.; Barrett, Nigel J.; Miller, Kenneth E. - In: Marketing intelligence & planning 29 (2011) 3, pp. 222-233

Persistent link: https://www.econbiz.de/10009014539

War exposure, daily stressors, and mental health in conflict and post-conflict settings: Bridging the divide between trauma-focused and psychosocial frameworks

Miller, Kenneth E.; Rasmussen, Andrew - In: Social Science & Medicine 70 (2010) 1, pp. 7-16

This paper seeks to bridge the divisive split between advocates of trauma-focused and psychosocial approaches to understanding and addressing mental health needs in conflict and post-conflict settings by emphasizing the role that daily stressors play in mediating direct war exposure and mental...

Persistent link: https://www.econbiz.de/10008608552

Mental health and armed conflict: The importance of distinguishing between war exposure and other sources of adversity: A response to Neuner

Miller, Kenneth E.; Rasmussen, Andrew - In: Social Science & Medicine 71 (2010) 8, pp. 1385-1389

Persistent link: https://www.econbiz.de/10008870177