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Brand-led transformation
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Organizational change
29,050
Organisatorischer Wandel
26,641
Relationship marketing
26,201
Beziehungsmarketing
25,527
Brand management
17,666
Markenführung
17,252
Consumer behaviour
14,574
Konsumentenverhalten
14,497
Markenimage
7,553
Brand image
7,463
Deutschland
5,933
Germany
5,675
Customer satisfaction
5,672
Kundenzufriedenheit
5,615
Markenartikel
5,470
Brand
5,468
Theorie
5,001
Theory
4,970
Service quality
4,127
Dienstleistungsqualität
4,113
Strategisches Management
3,808
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3,424
Innovation
3,403
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3,370
Social web
3,365
Marketingmanagement
3,150
Marketing management
3,130
USA
2,915
United States
2,785
Online-Marketing
2,744
Internet marketing
2,701
Innovationsmanagement
2,667
Lieferantenmanagement
2,544
Supplier relationship management
2,543
Corporate culture
2,412
Innovation management
2,387
Unternehmenskultur
2,372
Markenpolitik
2,203
Electronic Commerce
2,191
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2,092
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24,124
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9,570
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150
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28
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2,790
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2,332
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2,329
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2,329
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2,195
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2,113
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2,113
research-article
1,844
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1,657
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609
Ratgeber
597
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549
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521
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474
case-report
409
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English
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90
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59
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18
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15
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15
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Bruhn, Manfred
167
Esch, Franz-Rudolf
134
Burmann, Christoph
131
Homburg, Christian
121
Huber, Frank
106
Baumgarth, Carsten
93
Kumar, V.
90
Meffert, Heribert
84
Melewar, T. C.
81
Bauer, Hans H.
80
Herrmann, Andreas
73
Ahlert, Dieter
70
Han, Heesup
69
Verhoef, Peter C.
68
Wiedmann, Klaus-Peter
67
Tomczak, Torsten
61
Vrontis, Demetris
60
Keller, Kevin Lane
59
Bang, Nguyen
57
Hollebeek, Linda D.
57
Swoboda, Bernhard
55
Reichwald, Ralf
52
Piller, Frank T.
50
Shani, Abraham B.
49
Balmer, John M. T.
48
Stauss, Bernd
47
Krafft, Manfred
46
Burnes, Bernard
45
De Chernatony, Leslie
45
Kreutzer, Ralf T.
44
Loureiro, Sandra Maria Correia
44
Phau, Ian
43
Snower, Dennis J.
43
Thaichon, Park
43
Foroudi, Pantea
42
Fournier, Susan
42
Mattila, Anna S.
42
Merrilees, Bill
42
Palmatier, Robert W.
42
Svensson, Göran
42
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Springer Fachmedien Wiesbaden
344
National Bureau of Economic Research
55
Springer-Verlag GmbH
55
IGI Global
50
Verlag Dr. Kovač
49
Haufe-Lexware GmbH & Co. KG
47
Verlag Franz Vahlen
44
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
41
Books on Demand GmbH <Norderstedt>
38
Edward Elgar Publishing
37
Harvard Graduate School of Business Administration
27
Université Paris-Dauphine (Paris IX)
27
Gesellschaft zur Erforschung des Markenwesens
26
OECD
25
Nomos Verlagsgesellschaft
24
Information Resources Management Association
21
Shaker Verlag
21
University of Western Sydney
19
Wiley-VCH
19
Campus Verlag
18
Springer Gabler <Firma>
16
W. Kohlhammer GmbH
16
NetLibrary, Inc
15
William Davidson Institute <Ann Arbor, Mich.>
15
American Marketing Association
14
Springer International Publishing
14
Walter de Gruyter GmbH & Co. KG
14
World Bank
13
European Foundation for the Improvement of Living and Working Conditions
12
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
12
College of Business
11
De Gruyter Oldenbourg
11
Fördergesellschaft Marketing an der Universität Augsburg
11
Universität St. Gallen
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Erasmus Research Institute of Management
10
Fachhochschule Reutlingen / European School of Business
10
HAL
10
Tredition GmbH <Hamburg>
10
AMACOM
9
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Journal of business research : JBR
1,283
SpringerLink / Bücher
895
Journal of retailing and consumer services
766
The journal of brand management : an international journal
582
Industrial marketing management : the international journal for industrial and high-tech firms
549
Journal of Organizational Change Management
401
The journal of product & brand management
399
International journal of hospitality management
361
Springer eBook Collection
314
Journal of organizational change management
293
Journal of strategic marketing
260
Journal of the Academy of Marketing Science
244
The journal of services marketing
244
The service industries journal
241
The journal of business & industrial marketing
234
European journal of marketing : EJM
199
Journal of marketing
193
Gabler Edition Wissenschaft
192
Marketing intelligence & planning
192
Journal of change management : an international journal
190
Psychology & marketing
189
Strategic Direction
187
Asia Pacific journal of marketing and logistics
185
Leadership & Organization Development Journal
178
Journal of marketing management : MM
175
Tourism management : research, policies, practice
171
European Journal of Marketing
169
Technological forecasting & social change : an international journal
165
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
163
Business process management journal
162
Cogent business & management
161
Journal of travel and tourism marketing
157
International journal of contemporary hospitality management
156
International journal of electronic customer relationship management : IJECRM
156
Business horizons
155
Research
155
Journal of retailing
151
Harvard-Business-Manager : das Wissen der Besten
148
Human Resource Management International Digest
142
Springer eBook Collection / Business and Economics
141
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ECONIS (ZBW)
67,614
Other ZBW resources
3,286
USB Cologne (EcoSocSci)
2,566
RePEc
629
EconStor
339
BASE
146
OLC EcoSci
42
USB Cologne (business full texts)
5
ArchiDok
1
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Showing
1
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10
of
74,628
Sort
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date (oldest first)
1
Conceptualizing and measuring resistance to change in brand relationships
Ramaswami, Sridhar N.
;
Raju, Sekar
;
Page, Dana C.
- In:
Journal of Indian business research
8
(
2016
)
3
,
pp. 180-204
Persistent link: https://www.econbiz.de/10011718863
Saved in:
2
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
3
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
4
Social media strategy for online service brands
Mills, Adam J.
;
Plangger, Kirk
- In:
The service industries journal
35
(
2015
)
10
,
pp. 521-536
Persistent link: https://www.econbiz.de/10011333308
Saved in:
5
The impact of disparate levels of marketplace inclusion on consumer-brand relationships
Bennett, Aronté Marie
;
Hill, Ronald Paul
;
Oleksiuk, Daniel
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 16-31
Persistent link: https://www.econbiz.de/10009774991
Saved in:
6
Brand name change : can trust and loyalty be transferred?
Pauwels-Delassus, Véronique
;
Descotes, Raluca Mogos
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 656-669
Persistent link: https://www.econbiz.de/10010197490
Saved in:
7
Adopting a new brand language at Cisco
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 47-50
Persistent link: https://www.econbiz.de/10010256412
Saved in:
8
Corporate communication : identity, image and reputation
Laws, Susan Marie
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
Saved in:
9
Three themes for the future of brands in a changing consumer marketplace
Campbell, Margaret C.
;
Price, Linda L.
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 517-526
Persistent link: https://www.econbiz.de/10012799006
Saved in:
10
B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics
Juntunen, Mari
;
Ismagiliova, Elvira
;
Oikarinen, Eeva-Liisa
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 630-641
Persistent link: https://www.econbiz.de/10012291402
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