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50th Anniversary Commemoration at a major public university : benefits of an integrated branding and communications approach to event planning

Celly, Kirti Sawhney; Knepper, Brend - In: International journal of nonprofit & voluntary sector … 16 (2011) 3, pp. 251-274

Persistent link: https://www.econbiz.de/10010076344

The California State University : a case on branding the largest public university system in the US

Celly, Kirti Sawhney; Knepper, Brenda - In: International journal of nonprofit and voluntary sector … 15 (2010) 2, pp. 137-156

Persistent link: https://www.econbiz.de/10003978458

Promoting promotions : does showcasing free gifts backfire?

Raghubir, Priya; Celly, Kirti Sawhney - In: Journal of business research : JBR 64 (2011) 1, pp. 55-58

Persistent link: https://www.econbiz.de/10008806345

Having many choice options seems like a great idea, but... : student perceptions about the level of choice for a project topic in a marketing course

Ackerman, David S.; Gross, Barbara L.; Celly, Kirti Sawhney - In: Journal of marketing education : JME 36 (2014) 3, pp. 221-232

Persistent link: https://www.econbiz.de/10010459663

ARTICLES - Technological Uncertainty, Buyer Preferences and Supplier Assurances: An Examination of Pacific Rim Purchasing Arrangements

Celly, Kirti Sawhney; Spekman, Robert E.; Kamauff, John W. - In: Journal of international business studies : JIBS ; a … 30 (1999) 2, pp. 297-316

Persistent link: https://www.econbiz.de/10005898400

Outcome-Based and Behavior-Based Coordination Efforts in Channel Relationships

Celly, Kirti Sawhney; Frazier, Gary L. - In: Journal of marketing research : JMR 33 (1996) 2, pp. 200-210

Persistent link: https://www.econbiz.de/10006676404

Promoting promotions: Does showcasing free gifts backfire?

Raghubir, Priya; Celly, Kirti Sawhney - In: Journal of business research : JBR 64 (2011) 1, pp. 55-59

Persistent link: https://www.econbiz.de/10008769046

The California State University : a case on branding the largest public university system in the US

Celly, Kirti Sawhney; Knepper, Brenda - In: International journal of nonprofit and voluntary sector … 15 (2010) 2, pp. 137-156

Persistent link: https://www.econbiz.de/10009882337

Technological Uncertainty, Buyer Preferences and Supplier Assurances: An Examination of Pacific Rim Purchasing Arrangements

Celly, Kirti Sawhney; Spekman, Robert E; Kamauff, John W - In: Journal of International Business Studies 30 (1999) 2, pp. 297-316

We use the metaphor of the mutual assurance game to develop the notion that overseas suppliers may proactively manage uncertainty by making customized investments to serve their buyers. Using this game-theoretic conceptualization as a complement to the transactions cost analysis notion of...

Persistent link: https://www.econbiz.de/10005091932

Promoting promotions: Does showcasing free gifts backfire?

Raghubir, Priya; Celly, Kirti Sawhney - In: Journal of Business Research 64 (2011) 1, pp. 55-58

Two experiments examine the effect of the visual size of a gift in a free gift promotion on consumer judgments. Results show that promotional offers that highlight the free gift (rather than the product) are less effective than those that highlight the product to be purchased. Increasing the...

Persistent link: https://www.econbiz.de/10008871534