50th Anniversary Commemoration at a major public university : benefits of an integrated branding and communications approach to event planning
Year of publication: |
2011
|
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Authors: | Celly, Kirti Sawhney ; Knepper, Brend |
Published in: |
International journal of nonprofit & voluntary sector marketing. - Malden, Mass. : Wiley-Blackwell, ISSN 1479-103X, ZDB-ID 2093810-X. - Vol. 16.2011, 3, p. 251-274
|
Subject: | California State University Long Beach | Hochschule | Higher education institution | Event-Marketing | Event marketing | Fundraising | USA | United States |
Extent: | Ill. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1002/nvsm.424 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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