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The malleable bicultural consumer : effects of cultural contexts on aesthetic judgments
Chattaraman, Veena; Rudd, Nancy A.; Lennon, Sharron J. - In: Journal of consumer behaviour : an international … 9 (2010) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10003943313
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Consumer response to overstyling : balancing aesthetics and functionality in product design
Hagtvedt, Henrik; Patrick, Vanessa M. - In: Psychology & marketing 31 (2014) 7, pp. 518-525
Persistent link: https://www.econbiz.de/10010382586
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Incorporating web aesthetics into e-tail atmospherics research : an evaluation of multiple theoretical frameworks
Wang, Yong Jian; Hong, Soonkwan; Wei, Jie; Cruthirds, … - In: International journal of electronic marketing and … 4 (2011) 1, pp. 80-99
Persistent link: https://www.econbiz.de/10009155744
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A comparative study of smartphone user's perception and preference towards mobile payment methods in the US and Korea
Shin, Seungjae; Lee, Won Jun; Odom, Dustin Odom - In: The journal of applied business research 30 (2014) 5, pp. 1365-1375
Persistent link: https://www.econbiz.de/10010470523
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Exploring consumers' adoption of highly technological fashion products : the role of extrinsic and intrinsic motivational factors
Watchravesringkan, Kittichai; Hodges, Nancy; Kim, Yun-hee - In: Journal of fashion marketing and management 14 (2010) 2, pp. 263-281
Persistent link: https://www.econbiz.de/10003985985
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Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han; Hough, Michelle; Jun, Jong Woo; Ju, Ilyoung - In: Journal of global marketing 31 (2018) 1, pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
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A comparative study of smartphone addiction drivers’ effect on work performance in the U.S. and Korea
Lee, Won Jun; Shin, Seungjae - In: The journal of applied business research 32 (2016) 2, pp. 507-516
Persistent link: https://www.econbiz.de/10011500574
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Prioritising and gender differences on aesthetics of mobile phone usage through users' perspectives
Wang, Chia-Hsiang; Liu, Chung Chu; Chen, Jason C. H. - In: International journal of business and systems research … 17 (2023) 1, pp. 60-74
Persistent link: https://www.econbiz.de/10014234240
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Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine; Heß, Silke C.; Young, Jennifer; … - 2008
Persistent link: https://www.econbiz.de/10003754978
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New product development project management : differences between Korean and US small business executives
Park, Daewoo; Chinta, Ravi; Lee, Mina; Yi, David - In: Journal of small business strategy 21 (2010/11) 1, pp. 83-98
Persistent link: https://www.econbiz.de/10009303470